Your company’s website can be one of the most powerful marketing tools. Think of your website as a sales employee who is able to work all hours of the day (and weekends) to provide all the valuable information and appropriate calls-to-action to those interested in your product/service. At a fraction of the cost.
Gone are the days when customers use a phonebook to find a local service or call a store to find out its hours. If they are looking for specific information they are headed to your website, or looking for it. An out-of-date website can mean missed sales opportunities.
An updated website can reach far beyond providing helpful information to a customer. With the right integrations, small business owners can easily connect website visitors to their social media accounts, email marketing lists and blog – which is an opportunity to build credibility, trust, and ultimately ongoing connections with their target audience.
1. Are optimized for mobile.
The number of mobile web users is increasing. In 2015, google announced that more searches were conducted on mobile devices than on desktop computers, worldwide. Can those accessing your site on a phone or ipad locate information quickly? Are they associating your brand with a good experience? Often times your website it the first impression a customer will have of your brand. Don’t frustrate them with a website that doesn’t work on their device. See how your site looks on various devices with Screenfly.
2. Appeal visually, to the target audience.
Outdated design is associated with outdated content. A hard-working site is aesthetically pleasing and easy to navigate. Is your site consistent with your other branding efforts? Since your website gives off an impression of your company, it should clearly match your brand’s story.
3. Can easily be updated.
Is your website built on a platform like Squarespace or WordPress? Are you able to update the content without having to pay a developer to do it for you? Not only is a content management system the most affordable route for small business owners, it is crucial for good SEO. Fresh, updated content significantly helps in search engine rankings. If your current site doesn’t allow you to update information like business hours, or add content like blog posts and special promotions, it is time for an update.
If some of these raise a red-flag for your business, it may be time to update your website. This may seem like a bit of an investment, but keep in mind that our society is becoming a digital one. A sloppy website causes many missed sales.