The purpose of a Logo
A logo is the “face” of a company. A well designed logo visually communicates aspects of a company to the target audience. It should be eye catching, memorable and unique. Logos are a way to refer to the company on various forms of visual media – in the form that the brain can process quickly. Logos also serve as the hub from which branding materials are created in order to give the company visual consistency.
Often times small business owners want to put on the logo-designer-hat, as they commonly wear most of the other hats required by their business. Whether it is to save money or because they are the only ones with a detailed look at their company, small business owners can struggle with investing in a high quality logo. Take these common risks into consideration before tossing aside professional logo design.
Professional logo designers have spent years studying design principles, color theory, ratios, grids and typography. They have experience combining these elements to create a purposeful and positive first impression with the target audience. Knowing how certain people groups react to these elements proves to be a crucial to the success of a logo. By designing your logo yourself, you risk communicating the wrong messages to your audience. A low quality logo translates your company as cutting corners or not producing quality products/services. Often times startups slap a logo together themselves in order to save money and time, with the intention of fixing it once they grow into a larger company. Logos are often the first impression people get with your business. Start off on the right foot by investing in a professionally designed logo from the get go.
Because most small business owners do not have the technical skills necessary to design a logo, the process takes much longer. Have you ever tried to get something aligned exactly as you imagined it in Microsoft Powerpoint. Even with access to industry software, inexperienced users take much more time to accomplish simple task If you are starting a business or currently running a business, chances are, you have hundreds of other tasks you need to be doing. You may anticipate designing your logo to be a quick 30 minute project, but professional logo designers spend hours creating the perfect logo. There is a lot of research that should go into the process (if you hire a logo designer, be sure you are informed about their process!) to ensure the design matches your company’s message and to prevent accidental plagiarism. Professionally designed logos tend to have a higher aesthetic appeal because hours are spent making sure each and every element is aligned and curve is perfected. Without the right tools, skills or background, logo design can be a time consuming endeavor costing you valuable time.
- Wrong File Types
Designing your logo in Powerpoint or even Microsoft Publisher can lead to costly fixes down the road. If you ever intend to have your logo printed or applied to a physical object, certain file types are required. Printers will charge significantly more for jobs that require them to work with file types that are not within the industry standard because it takes more time and effort on their end. Don’t make this mistake! Make sure you use a logo designer that provides your final logo in all of the industry standard formats for you to have on hand. All commonly used file types (over 6 different files) are included in the Pine & Pixels Branding Package.
- Losing Sales
Your audience is constantly being bombarded with visual images. Professional graphic designers know how to design in a way that will help your logo stand out from the visual clutter. They spend time studying current design trends and know what is overused. It is crucial that your brand stands out from your competition. Experienced designers are trained to think of creative solutions that will catch the attention of your audience. By being so immersed in your industry, you risk limiting the logo to what you have already witnessed. A diy logo risks blending in with the rest, while a professionally designed logo can pay for itself with increased sales over a very short period of time.
Save your time. Save your money. And most importantly, save the face of your company. Invest in a professionally designed logo.
Contact Pine & Pixels at firstname.lastname@example.org or 610-223-1053 to learn more about my logo design services.