Most Important Advice for Start-ups

Most Important Advice for Start-ups

November 7, 2017Branding, Small Business Tips

  I’ve been working with small business owners for over 5 years. During that time I have found that those starting a business fall within one of two camps: Those who believe money is their most limited resource. This camp is made up of hard-working, diy-enthusiasts who aren’t afraid to learn something new. Those who … Read More

The Legal Lowdown on Photo Usage

The Legal Lowdown on Photo Usage

September 7, 2017Small Business Tips, Social Media, Website

  I say it time and time again: our society is becoming increasingly visual. In advertising, images/visuals have a higher conversion rate than plain text. It is extremely convenient to have millions of photos at our fingertips, but did you know that you could be breaking the law by taking and using any old image from … Read More

Graphic Design 101: Pixels, Printing, and Colors

Graphic Design 101: Pixels, Printing, and Colors

July 27, 2017Small Business Tips

Resolution Digital photos or graphic files are made up of pixels, tiny squares of color. When printed, there are a certain number of pixels required per square inch of space. This is referred to DPI (dot per inch) in the printed world or PPI (pixels per inch) in the digital world. If you have ever … Read More

Santa is Coming to the Pines

Santa is Coming to the Pines

July 6, 2017Branding

  Did you catch Santa and Cupcake in this year’s July 4th Parade in the Village of Pinehurst? Pinehurst Business Partners is hosting a new event, Santa’s Summer in the Pines, on Saturday July 29. This Christms-in-July themed event will be held in Tufts Park and will benefit the Hearts 4 Heroes US organization. I … Read More

How to Install Your Brand Fonts

How to Install Your Brand Fonts

June 8, 2017Branding, Small Business Tips

  If there is one tip I could share with small business owners it is the importance of brand consistency. You can read about that here. Consistent font(s) can be a large part of that (read more here). Part of my branding process includes selecting typefaces for a brand. As a branding client, you receive this font combination. … Read More

4 Common SEO Mistakes (and Solutions!)

4 Common SEO Mistakes (and Solutions!)

May 25, 2017Website

  Search Engine Optimization is an overwhelming topic for most small business owners. It can get very technical very quickly. schema? algorithms? indexing? meta data? Search engines, like Google, take their job very seriously. Their purpose is to provide users with the most accurate information possible, otherwise their users will use another service. Because of … Read More

How do Fonts Impact your Brand?

How do Fonts Impact your Brand?

April 13, 2017Branding, Small Business Tips

  Without a doubt my favorite college class was Typography. The professor was very good and intimidating at the same time. The expectations were high. At least once or twice a week students would leave the class crying. I had butterflies in my stomach every time I walked into that classroom. Although it may not sound appealing, this class … Read More